3 Steps For Connecting With Viewers Through Music

Blog Dec 1

How to Make Your Videos Better with Music

Music is the universal language that everyone in this world speaks, no matter what your native tongue or personal preference. So it is an absolute must when making any kind of video to consider how you will use music in your projects. It can be used to connect with viewers on an emotional level, improve the overall quality of your videos, and even influence the viewer’s mood.

The emotional impact of music on your viewers is something that should be taken into consideration when using it in your videos. With the right kind of music in your video, you can evoke all sorts of emotions in your viewer. This is a critical component to keeping their attention and engaging them with your content.

Some of the most popular emotions that video creators try to evoke are happiness, excitement, sadness, and nostalgia. If you want to try and evoke a happy emotion in your viewers, a good idea is to use music with a fast tempo. A song’s tempo refers to how quickly or slowly the beat of the music is. On the other hand, if you are looking to create a feeling of sadness or nostalgia in your viewers, slower tempo music can be ideal.

Overall, it is important to experiment with different kinds of music and see what kind of emotions it evokes in your viewers.

 

The Emotional Impact of Music On Your Viewers

An article from Psychology Today on music states several ways music impacts, people. Here are some of the important points for your videos:

  • Music helps with mood: Music is commonly used by individuals around the world to accomplish various purposes, such as energize, keep focus on a task, and remove boredom.
  • Music helps recall memories: Music can also serve as a means of helping individuals to recall memories that they may not be able to remember otherwise. It allows for an individual to be better able to recall memories associated with those emotions. People create connections between music and emotions experienced at the time of hearing the music.
  • Music changes behavior: People are significantly impacted by the use of background music. When customers in a supermarket wine section are exposed to French music, the results suggest that French wine outsells German wine.

To summarize, music does change the way we feel and think!

Now that we’ve talked about the importance of using music in your videos, let’s discuss some ways you can use it. Below are three helpful steps for including music in your videos to improve video quality and connect with viewers.

 

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First Step: Mood of Your Video

You will need to know the overall mood of your video. What emotion do you want to evoke in your viewers? Once you know this, it will be much easier to choose the right kind of music to fit the video. Is your video an upbeat, day-in-the-life vlog? Is it a dramatic, cinematic short film? It is important to understand the mood of your video so you can place the right music in it. Otherwise, you may end up placing the wrong type of music for the emotion you want your audience to feel. That will hurt your subscribers!

You have to ask yourself: How do I want my viewers and audience to feel? Do I want them to feel happy, somber, inspired, or energetic? Once you know the mood you want to set and invoke, it is time to move on to the next step!

 

Second Step: Music Library

Now that you know the mood you are going for, it is time to pick out some music. Luckily, you don’t have to go out and buy any music for your videos! You can take advantage of the royalty-free music library of MorningLightMusic.io! We offer a wide range of music from various genres to fit any mood or style you are going for in your video.

To make finding the right music to fit the mood easier, MorningLightMusic.io offers several playlist types.

There are three other searchable categories for the type of music you might want:

1. Genre: If you know the type of music you want, such as Pop, Rock, Hip-Hop, etc. then the genre is the way to go.

2. Mood: If you know the mood you want but don’t know the genre, then the mood is your best bet!

3. Instrument: If you have a certain instrument or sound in mind that you want to feature in your video, then search by instrument type.

One last tip, you can always enhance the emotions of your video by matching each music segment to specific scenes. This helps the flow of the video and takes into consideration how you want your viewers to feel when watching.

 

Third Step: Placing Music in Your Video

Once you have the music picked out, it is time to place it in your video. This is a very important step because if the music is not placed correctly, it can take away from the video instead of enhancing it. The best way to place music in your video is to use it as a background score. This means that the music should be relatively subtle and not take away from the dialogue or narration of the video. You don’t want the music to be too loud or distracting from the video content.

When placing music in your video, always keep in mind how you want your viewers to feel and what type of emotions you want to evoke.

If you are ever unsure of where to place the music in your video, take a look at popular films, TV shows or other YouTubers you want to imitate. Notice how they use music as a background score to enhance the emotions of the scene.

 

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Remember: Music is about connection and emotion

It is essential to consider is how you want to use music to connect with your viewers. Part of the reason to use music is to create a greater connection with your audience. People subscribe and stick to the content creators they feel connected and attached to. Using music in your videos is a great way to evoke emotion in your viewers, connect with them on an emotional level, and improve the overall quality of your videos!

For more tips on how to use music in your videos, check out MorningLightMusic.io! We have a wide range of royalty-free music that is perfect for any video you are working on.

 

Happy creating!

-MorningLightMusic Team

 

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